Avoid Sending Press Release On April Fools Day

Of all the days in a year, April Fools Day is the absolute worst day to send a press release to the wires. This is noted in a Shift Communications report detailing the worst times to release a press release. Journalists and media outlets are unlikely to take your...

Finding The Best Time For Press Release Distribution

Shift Communications has noted the best and worst times for a business to distribute a press release to the wire services. Many of the findings are unsurprising: Mondays and Tuesdays are the two best days of the week for press release distribution. Tuesdays ranked...