Press release distribution is one of the most effective ways for a brand to get is message out to the masses. Forbes has published an article outline how and why it is imperative for brands to use specific tactics when drafting their release. An attractive headline is the first step. Not rambling and giving the reporter or editor what they need to evaluate whether or not the story is right for them is also very important. The body of the release should appeal to a wide audience related to the brand’s product or service.

It is important to highlight the importance of specifying one specific newsworthy item in the release. Both journalists and the public need to gain something from a press release and any media coverage that follows, and without a happening, it is hard to find relevance. Successful press release distribution boils down to creating a targeted message and driving that message home to a specialized audience.