Ask any seasoned journalist and he or she will tell you that useless and poorly put together press releases are a bane on the journalistic profession. For optimized press release distribution, it is important to carefully edit your release to make sure that the news is presented at the top, following a quick and catchy headline. According to an article in Huffington Post, hard numbers are important in getting the point across. Equally important is good writing and grammar: remember that after all, the release is going to be read by people who write and edit for a living.

Firms must remember to include contact information and, in most cases, relevant photos or images related to the product or service being discusses in the release. Effective press release distribution begins with careful crafting, and the reason that many releases don’t receive the attention they deserve is that those putting it together rushed through the process or don’t understand the way that media operations decide on content.