When crafting a marketing plan for press release distribution, it is very important to focus heavily on a strong headline. A catchy headline will draw in readers and engage them in the piece before they even begin reading it. If a press release is a victim of a weak headline, odds are most journalists and members of the public will pass it by and the story will receive little to no attention. According to an article published by The Guardian, noting an article as a press release or story idea is a good way to catch a reporter’s attention.

After reading the strong headline, readers must be intrigued by a strong, newsworthy first paragraph that presents a good story angle and hooks people in. By placing key information at the top of an article, a reporter or editor can determine right away whether the story is right for them instead of becoming bored by reading irrelevant information. Top PR firms and reputation management specialists can assist brands in putting together a strong press release distribution campaign and optimize their chances of coverage.