You may have read press releases online, or snippets of them in newspapers and magazines. This form of public relations is incredibly versatile and useful for businesses of all sizes and styles. The biggest advantage of distributing a press release are that it puts your company and its products or services in front of thousands of journalists around the country as well as internationally, as noted by Releases should include highlights of a current special, event, or product, in addition to contact information and where to go for additional details.

Typically formatted much like a news story, press release distribution allows a business to tailor their message how they would like to be perceived, and highlight any particular happening or function of their business. Interested journalists can run the release or inquire for more information, and the public can use the release through newswire sites to learn about what the company is offering.