Nobody likes to have an email inbox full of spam. On that note, it is important for firms and individuals using press release distribution services to be mindful of whether or not they are being irritating to the people receiving their release. Forbes, in a recent article, quoted a journalist as stating that sending a release into their inbox multiple times In no way makes them more likely to cover a story. In fact, it turns them off.

Equally important is pitching publications that are relevant to your topic. Sending a release about music to a health magazine doesn’t make any sense. Journalists and editors take notice of when it is apparent that the person sending or writing the release has taken the time to read the publication they write for, and are much more likely to respond. Relevant stories get much higher coverage, thus making it more than worth it to take the extra time and identify proper outlets and put together a quality and relevant news release.