Whether or not to distribute your press releases on social media is a topic of much conversation. According to an article published in Forbes, distributing press releases on social media is a good idea for some companies but not for others. It seems that posting the release across social media channels is a valuable marketing tool if the channels are able to reach the targeted audience for whatever the news-worthy theme of the press release is.

One important factor is for a brand to ensure it is not spamming its social media followers. Only post the press release if it is relevant to them and will be good for business. Otherwise, the firm risks losing followers and alienating its client base. Customers will be the ones determining the value of the news release, so it is important that business considers how the public will react to the press release prior to posting.