Avoid Sending Press Release On April Fools Day

Of all the days in a year, April Fools Day is the absolute worst day to send a press release to the wires. This is noted in a Shift Communications report detailing the worst times to release a press release. Journalists and media outlets are unlikely to take your...

Finding The Best Time For Press Release Distribution

Shift Communications has noted the best and worst times for a business to distribute a press release to the wire services. Many of the findings are unsurprising: Mondays and Tuesdays are the two best days of the week for press release distribution. Tuesdays ranked...

Determining The Impact Of Press Release Distribution

According to Forbes, determining potential lost revenue is an important part of measuring how impactful a brand’s online reputation management efforts have been. A big part of managing one’s online reputation is through press release distribution, whereas a notice is...