According to Forbes, determining potential lost revenue is an important part of measuring how impactful a brand’s online reputation management efforts have been. A big part of managing one’s online reputation is through press release distribution, whereas a notice is sent to news sites and journalists throughout the country and beyond about exciting happenings within a company.

Features such as a new product or service can be highlighted in these press releases, and give a brand or individual the perfect opportunity to express the positive benefits of what they are selling. Top search engines, in addition to news outlets, will put this press release in front of the public. This increases visibility and helps to ensure a positive image of the product or service as it moves towards the market. Press releases can feature quotes, descriptions, and photos of the service or product offered, and direct both the media and the public towards the best website to find additional information.