In order to optimize the bottom line of a brand or business, taking full control of online reputation management is absolutely imperative. Press release distribution is a trusted way to reach the general public, and as noted by Digital Journal, having a top PR firm distributing your press releases will increase the success of any marketing campaigns using them.

Additional steps in the marketing process are to create positive content for the releases, both on a brand website and via all relevant social media channels, and publish it regularly and consistently on the web. That way, Google search results will pick up this content and the public will read positive things about what a business can do when they search the brand on the web. By taking full control of their online reputation, a brand or high-profile individual can rest easy knowing that business will continue to flow as the public perception of them increases. The web is going to continue impacting our daily lives, and the most successful brands are taking advantage of it.